Having said that, it is difficult to sell a plugin on its name alone, and trying to fully explain its functionality can result in the name being rather wordy and/or boring. Giving it an uninspiring, irrelevant or misleading name can be of real harm to the potential number of downloads it can achieve.
The name of your plugin is of vital importance. So with Adonide FAQ as our case study, let’s take a closer look at how you can optimize your plugin’s page to increase downloads. Since I released my first free plugin on just the other day, the concept of converting casual browsers into plugins users has been playing on my mind. For the most part, it presents a good example of what not to do if you want your plugin to achieve a decent download rate. This article was prompted by a plugin I stumbled across this morning on the repository: Adonide FAQ. The problem is this – many plugin developers don’t sell their own plugins. It’s what I do (unless the plugin is rubbish, but if that is the case, I’m not likely to feature it). Now I’m no classical music aficionado, but I’m all about selling the merits of WordPress plugins. Sell – persuade someone of the merits of: “he sold the idea of making a film about Tchaikovsky” But if you dust off your dictionary and take a look at the alternative definitions of the word sell, you will find something like this: Well, you can’t – at least not in the primary sense of the word. With that in mind, you shouldn’t be afraid to sell your product – even if it is free. So whether or not you intend to profit from your plugin development efforts, it may well become a source of income for you. There are plenty of “accidental” commercial plugin developers, who built a following around their free plugins, and were eventually able to leverage that following to turn a profit (who says free plugin development is a fool’s game?). I am willing to bet that the vast majority of the developers that don’t intend to profit from their efforts certainly wouldn’t mind the opportunity to make a few bucks, given the opportunity. There are two types of WordPress plugin developers – those who intend to profit from their efforts, and those who don’t.
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